Your website will most likely be the first introduction a stranger has to your business. How do you want your business’s image to be represented?
When a marketing channel runs dry, there are two things that you can do. First, you can sulk and complain that business is tough and let your personal life suffer.
By shifting your focus to converting customers, your website will change for the better. For this shift to be complete it must start with the business owner.
One of the biggest problems for a small to medium sized business owners is that there is an infinite way to spend money on advertising, but we all have a budget.